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Mayfield Dairy Farms is an American company, with its headquarters in Athens, Tennessee and additional production plants in Birmingham, Alabama. From 1990 to 2020 it was under the ownership of Dean Foods. Dairy Farmers of America acquired Mayfield in March 2020.
Current Mayfield's range of products include milk, chocolate milk, ice cream, and juice.
In 1970 Mayfield's Athens plant was the first in the industry to successfully implement in-plant blow-molding for production of plastic milk jugs. In 1988 Mayfield was the first dairy to use an opaque plastic milk jug that protects milk from ultraviolet light. Smart ice cream carton on Food Production Daily website, 3 July 2002 In 1995, Mayfield launched the single-serve Chug milk bottle for Dean Foods. Chugging Along: Tradition and innovation make Mayfield Dairy Farms an important member of the Dean family, Dairy Field (magazine), October 2004 The single-serve bottle increased milk consumption by letting milk compete with single-serving . News Update, Central Ohio Retail Grocers Association In 2002 its Clik-Top re-sealable ice cream carton, including a break-seal that makes the package easier to open and a locking tab to keep the carton closed during storage, was greeted as a packaging first. Smart ice cream carton on Food Production Daily website, 03 July 2002, and Packaging that 'works right now' helps sell the good at Mayfield Dairy, January 1, 2003.
In 2006 Mayfield started a multi-author company blog, featuring posts by CEO Scottie Mayfield, stories from inside the business, news about new ice cream flavors, and articles submitted by customers. The Mayfield Dairy Blog was featured on the Diva Marketing Blog as an example of the use of social media in marketing. In 2007 the company won an Effie Award, presented by the American Marketing Association for successfully marketing four new ice cream flavors without discounts, using a campaign in which customers were encouraged to "vote" for their favorite new flavor.
Visitor centers
The company maintains a visitor center in Athens, Tennessee and offers Factory tour there. Mayfield Visitor Centers , company website (accessed September 13, 2007) The company shut down its only other visitor center, located in Braselton, Georgia, in 2020.
See also
External links
Categories: Official Website, Dairy Products Companies Of The United States, Dean Foods Brands, Companies Based In Tennessee, Mcminn County, Tennessee, Single-serve Containers, Ice Cream Brands, 1923 Establishments In Tennessee, American Companies Established In 1923, Food And Drink Companies Established In 1923, Companies That Filed For Chapter 11 Bankruptcy In 2019
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